Useful Information Regarding Mobile Billboard Truck

By Anna Bell


Using mobile billboards for advertisements is a pretty new method that has become very common recently. This kind of advertisement is normally grouped as an out-of-home advertisement. This form of ad is being adopted by many companies due to several advantages that come with it. This article describes some of the advantages. Here are facts regarding Mobile billboard truck.

The first benefit that is associated with the use of this form of advertisement is that it is one of the cheapest forms of advertising. When used effectively, it can cost as low as 48 cents to generate 1000 views of the advertisement. This form of advertising is regulated in the United States by the Outdoor Advertising Association of America. According to the association, reaching 1000 views during prime time costs 18.90 dollars on TV.

It costs 11.03 dollars to reach 1000 people in newspapers when the ad covers a quarter of a page of a newspaper. It costs 5.75 dollars per 1000 individuals in national magazines. Exposing 1000 people to an advertisement on radio during prime time costs 5.57 dollars per 1000 people or views. Every type of media costs a different amount in the US and among the cheapest are mobile billboards.

The advancements in technology are making it possible to determine the number of people that get to see mobile billboards when they are moved around on trucks or trailers. Years back, it was impossible to estimate the number of people that viewed the adverts, but that is changing now. Today, GPS systems are installed on the vehicles to track their movement and capture videos of people in the places they move.

Estimations of the number of individuals who might have viewed an advert as it passes through a location can be done using such capabilities. This assists companies in planning properly and determining how efficient mobile billboards are. They can also detect whether the targeted goal has been attained or not. Therefore, essential conclusions can be made on future adverts are done.

Production of adverts that are reflective in nature has been spearheaded by creativity so that their usage is not limited to daytime. This means that they can be used at night with no trouble. Also, making adverts reflective and detailed has been made possible by better printing technology. Customization of LED displays according to personal needs is possible besides being easily changeable using software.

Another very crucial aspect that accompanies these advertisements is durability. As the truck is being driven through a highway, other motorists are given adequate time to identify the advertisements and read them. The proximity and the size make it possible. Normally, other motorists are always much near the truck and can be noticed easily. Also, the advertisements are always big enough so that they can be noticed with ease.

There are several companies that specialize in producing these kinds of adverts. A quick search on the internet can produce several results with company names, addresses, and contact information that one can use to set up a meeting with them. It is always best to compare prices and other features among various companies before making a decision.




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