A Guide To Starting A Harpeth River Canoe Rental Enterprise

By Angela West


Spending time exploring the waterway can be quite exciting. However, most people who love such outdoor activities do not have their own vessels. This means that you can make some money renting out kayaks to them. In the read that follows, tips on starting a successful Harpeth River canoe rental business are discussed.

You should begin by understanding the kind of business you are looking to establish. A typical day at the office will definitely involve receiving bookings from clients, giving out equipment, training clients and meeting their individual needs. Once the clients come back, you will have to inspect what you leased out to them to ensure that they are returned in good shape. Also, it is vital to solicit feedback from them with regards to their canoeing experience.

Know your customers. You should define your niche from the beginning. This requires being clear on the type of people you are looking to serve. You can choose to handle all types of customers from beginners to seasoned kayakers. Alternatively, you can opt to make money through training people looking to learn how to canoe. It is vital that you go for a niche that will guarantee the sustainability of your venture.

Having a clear plan is integral to the success of your proposed venture. A good business plan needs to cover lots of areas including capital requirements and sales projections. It should also be clear on sales, marketing, and growth strategies. Typically, you should plan on how you will take on the growth opportunities that you will find along the way.

Get legit. Registering your kayak rental venture will begin by choosing a catchy name for it. You also have to apply for a couple of licenses as per the regulations that guide the local canoeing industry. Additionally, you will require first aid certifications, liability insurance and a couple of permits. Ensure that you meet such compliance requirements as you do not want to deal with hefty fines.

Securing the money you need to set up shop will the next thing to do. You can raise capital for your venture in numerous ways. Most banks will be ready to finance your start-up if you present a clear and feasible plan. You can also obtain financing from family, friends or business partners. However, before taking any loan, you need to verify its repayment terms.

A huge chunk of your capital will go into the purchase of the vessels you need. The number of canoes you should buy will depend on the size of the business you are looking to set up. You can source for quality kayaks from local stores or the internet. However, you have to do your research if you must buy durable and comfortable equipment that your customers will like.

To break into the market, you will need to define what your venture stands for. You want to create a brand that will be edged in the minds of the kayakers around Harpeth River. You will also need to decide on the right marketing methods to use in creating awareness about your canoe rental enterprise. These may include the use of social media, posters, brochures and partnering with local businesses.




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